The Second City Training Center Testimonial Campaign
Based on the branding from past catalogs we used actual testimonials from students to inform future customers of the opportunities you get from taking classes. The campaign was a huge success. We saw a large uptick in acquisition enrollment and more testimonials came in for us to continue marketing. This campaign was used across all training centers in Toronto, LA and Chicago.
ART DIRECTION / PRINT / PRODUCTION / Web / Video / CONCEPT DESIGN
I worked directly with training center marketers, videographers, copywriters and my creative director to execute this campaign.